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Jordan Cord's interview

Interview by Gitanjali Interview by Gitanjali

We interviewed Jordan Cord!

Visit the blog: The Fitchen.

See profile page and recipes

Hello Jordan Cord, so tell us...

When did you begin your blog, and what inspired you to start it?

When we - my husband, Clark, and I - started The Fitchen in college, we did it because we loved cooking healthy food together and we wanted to share our recipes and experiences. We wanted to show our friends and other people our age that it's easy and fun to eat healthy!

Are you involved in the blogging community - how do you attract new readers?

Social media is the best way to attract readers to the blog, in my experience. Whether people get online to look for food or they get online to just scroll their feed, they somehow end up finding us. We're also affiliated with BlogHer, which is a great blogging community for women writers.

Tell us a little bit about your philosophy towards food

I take a simple approach to food and cooking - few ingredients, minimal process, and straightforward techniques. I like to eat mainly vegetables, a few gluten-free
grains, and just a bit of protein. My dietary choices are a direct result of listening to my body and giving it the fuel that makes it feel its best.

What is your earliest food memory?

My parents bought a bowling center with a snack bar when I was about 6 years old, and I was there with them most of the time. I remember the old-fashioned, creaky hot dog rotisserie that made the best hot dogs. They smelled so good while cooking and turned out slightly crispy on the outside. Topped with nacho cheese and nestled in a soft, warm bun... So bad, but so good!

Is there any dish, ingredient or type of food you refuse to cook? Or anything that you refuse to eat?

Pork. I do not eat pork because I've done extensive research on the way it is raised the way that it eats, and it's lack of cleanliness. I don't have anything against people who eat it, it's just not for me! I also choose other meats carefully, making sure they're raised sustainably and with non-GMO feed.

What's it like working on the blog as a husband/wife duo? Any challenges or perks?

For us, it's really ideal. Our dream has always been to find a way to work together - that's how we work best. Clark handles the technical stuff and helps to write recipes. I do the writing and photography. The ideas and direction of the blog come from both of us, and we're always inspiring each other to be more creative!

My worst food flop was...

Avocado brownies. Too bitter, too dry, too cakey. I tested and tested and tested them, but they are so hard to get right. I'm still determined, though!

Thank you Jordan Cord for answering our questions and see you soon!
Published by Gitanjali - 09/10/2014

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