9 Ways Trader Joe's Changed the Way We Grocery Shop

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It Engages Shoppers with Regular Contests and Events

Trader Joe's holds customer contests and events from time to time, with the chance to win prizes, including store merchandise and food products. The contests range in theme, including submitting cartoons for the brand's Fearless Flyer (a sort of hybrid newsletter/store catalog/comic book), tagging photos on social media of odd yet delicious Trader Joe's food combinations, recipe suggestions, etc. This is a genius way to engage their customers on a personal level and offer rewards to those who participate. The Fearless Flyer is also well-written and curated, providing a more entertaining way for consumers to get updates on store products and novelties.