The Biggest Scandals In Fast Food History
ByAnna Hartley,
Repeat after us: hire a social media manager. DiGiorno pizza made a huge mistake in 2014 when it posted a tweet promoting its brand using the trending hashtag #WhyIStayed.
What the company failed to realize was that the hashtag was being used by, and in support of, victims of domestic violence. The pizza chain's tone-deaf use of the tag put them firmly on the wrong side of the conversation, and Twitter.
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