Next time your boss wants to skip cultural sensitivity training, show them this case. In 2015, Hardee's released a poster destined to the Pakistani market showing a woman's manicured hands squeezing one of two neatly positioned bread buns.
Printed under the headline "fresh buns", the innuendo is impossible to miss. The rather clever ad may have been a hit in certain countries, but in conservative Pakistan, it caused a huge scandal.
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