France's Inglorious Food Campaign Brings Dignity to Ugly Produce
France's Intermarché has started a new food phenomenon that is sweeping across the web. If you haven't already heard of it, you will be pleasantly surprised by this lovely campaign - bringing dignity to the ugly ducks of the produce aisle.
From the Unfortunate Clementine to the Disfigured Eggplant, this media campaign sought to inform consumers about the excess food waste, all because of a fruit's or vegetable's appearance. Wanting to decrease the 300 million tons of food waste every year and to save the poor produce that doesn't quite fit into the norm, Intermarché, the third largest supermarket chain in France, launched The Inglorious Fruits and Vegetables.
Buying all of the produce that would normally be thrown away by producers, Intermarché put on a sale, offering up to 30% to shoppers who compassionately saved these items from being tossed out. And an amazing turn out offered hope to human kind - Intermarché sold out. Boasting 1.2 tons of average sale per store in the first two days, the media and consumers were loving it, claiming that all super markets should have this section.
Check out their promotional video below.
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Chef Tips and Tricks
These quick and easy chicken quesadillas are the perfect, last-minute family dinner!
- 2 chicken breasts
- 1/2 cup of tomato sauce
- 1/2 cup of chives, chopped
- 1 tsp. of Mexican spice mix
- 4 Tortillas
- Salt, to taste
- Put shredded chicken breast, tomato sauce, chives, and mexican spice mix in a bowl and mix together.
- Lay out the tortillas. Place a slice of cheddar in the center, and cover with the chicken mix.
- Fold up tortillas, and heat in a frying pan until golden.